Orgull de Baix is a transmedia documentary project that creates a multiplatform experience to help shed light on the environmental treasure hidden in the region surrounding the city of Barcelona. A generally unknown reserve of agricultural land that has survived the constant pressures of the capital city's real estate sector and continues to produce quality food that makes its way to the tables of Barcelona's inhabitants each day. The project includes a website with a web documentary, an interactive map and a series of social media actions to raise awareness and promote community participation.