Ed has been commissioned to make a documentary that will try to change those habits of society that are detrimental to animals. But being completely ignorant of the animal-loving culture, he realises that to carry out the project he must first convince himself. The process of documentation and filming and the conversations with Jenny, a vegan friend, will allow him to reflect on his doubts and to find answers. A series of new precepts that will affect the way he eats, dresses, consumes and even spends his free time, will clash with his closest social circles: family, friends and crew. To overcome this, Ed will use the experiences of five people who have adopted a lifestyle that's respectful towards animals and the opinions of several experts on the matter. This is a project that will change his way of live forever. Or perhaps not?